$29.1B
planned U.S. consumer spending for Valentine’s Day in 2026.
Source: National Retail Federation, January 27, 2026Gift-giving reference
U.S. Gift-Giving Statistics: 2026 Spending and Trends
A current look at how Americans plan to celebrate the people they love, from milestone moments to the holidays that make an ordinary day feel special. Last updated September 29, 2026.
Gift giving is personal, and it is powerful.
These figures bring together the latest national consumer findings for Valentine’s Day, Mother’s Day, Father’s Day, Easter, and graduation season. Each one is linked to its original source, making this page easy to reference and share.
Valentine’s Day gift-giving statistics
A holiday that reaches well beyond romantic partners, with friends, family, classmates, coworkers, and pets all part of the gift list.
$199.78
average planned spending per shopper for the holiday.
Source: National Retail Federation, January 27, 202655%
of consumers plan to celebrate Valentine’s Day in 2026.
Source: National Retail Federation, January 27, 2026Mother’s Day gift-giving statistics
One of the year’s largest gift occasions, with shoppers prioritizing meaningful choices for mothers, wives, daughters, and other mother figures.
$38B
planned U.S. consumer spending for Mother’s Day in 2026.
Source: National Retail Federation, April 21, 202684%
of U.S. adults plan to celebrate Mother’s Day.
Source: National Retail Federation, April 21, 2026$7.5B
planned Mother’s Day spending on jewelry, the leading gift category by dollars.
Source: National Retail Federation, April 21, 202646%
say finding a gift that is unique or different matters most when choosing a Mother’s Day gift.
Source: National Retail Federation, April 21, 202639%
say creating a special memory matters most when choosing a Mother’s Day gift.
Source: National Retail Federation, April 21, 202633%
name online shopping as a leading Mother’s Day gift destination, tied with department stores.
Source: National Retail Federation, April 21, 2026Father’s Day gift-giving statistics
A major summer gifting occasion, with shoppers looking for gifts that feel useful, personal, and worth remembering.
$27.9B
planned U.S. consumer spending for Father’s Day in 2026.
Source: National Retail Federation, June 10, 202677%
of consumers plan to celebrate Father’s Day in 2026.
Source: National Retail Federation, June 10, 2026$226.58
average planned spending per consumer for Father’s Day.
Source: National Retail Federation, June 10, 202644%
say finding a unique or different gift is most important when shopping for Father’s Day.
Source: National Retail Federation, June 10, 202634%
say creating a special memory is most important when shopping for Father’s Day.
Source: National Retail Federation, June 10, 202660%
plan to give a greeting card, the most popular Father’s Day gift category.
Source: National Retail Federation, June 10, 2026Spring celebrations gift-giving statistics
Seasonal events make room for smaller, heartfelt gestures as well as landmark moments worth marking with a keepsake.
$24.9B
planned U.S. consumer spending for Easter in 2026.
Source: National Retail Federation, 2026 survey results$195.59
average planned spending per Easter shopper in 2026.
Source: National Retail Federation, 2026 survey results$7.2B
planned U.S. consumer spending on graduation gifts in 2026.
Source: National Retail Federation, 2026 survey results39%
of respondents plan to buy a high school or college graduation gift in 2026.
Source: National Retail Federation, 2026 survey resultsSources and notes
The National Retail Federation conducts annual U.S. consumer surveys with Prosper Insights & Analytics. The figures above are the 2026 findings available as of this page’s update date.
- Valentine’s Day Spending Expected to Reach New Records, National Retail Federation, January 27, 2026.
- Mother’s Day Spending Expected to Hit Record $38 Billion, National Retail Federation, April 21, 2026.
- Father’s Day Spending to Hit Record $27.9 Billion, National Retail Federation, June 10, 2026.
- Easter consumer spending and insights, National Retail Federation, 2026 survey results.
- Graduation consumer spending and insights, National Retail Federation, 2026 survey results.
Cite this page
Adele & Laurel. U.S. Gift-Giving Statistics: 2026 Spending and Trends. Updated September 29, 2026. https://adeleandlaurel.com/gift-giving-statistics